Individual Fitness Set to Open Second Location in Manchester

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July 19, 2018
Contact: Jim Olson, IF Founder and CEO
603-224-8069
 
Individual Fitness set to open second location in Manchester
CONCORD – With a mission to provide every individual the opportunity to achieve a healthier lifestyle, Individual Fitness owners Jim and John Olson have turned their passion for health and fitness into a successful business model to help those struggling to get in shape find confidence and change their lives.
And as the name states – each fitness journey is as individual as their clients.
“Everyone knows how to lose weight and get in shape. We teach you the concepts to use them in your existing lifestyle. It’s not a fad,” said IF Founder Jim Olson. “Helping others achieve the healthy lifestyle they once thought they couldn’t achieve; we’re helping make it possible.”
Individual Fitness Training Studio has been located on South Main Street in Concord since 2002. With great success and a growing clientele list, the Olson brothers wanted to expand the business in order to help even more people on their fitness journey.
A second location is set to open later this summer, at 268 Mammoth Road in Manchester.
Individual Fitness focuses on sound nutrition and customized workout plans for each client’s personal fitness goals. Clients have private sessions with a personal trainer to help achieve these goals and are held accountable for maximum results.
Individual Fitness is home of the IF Lifestyle Makeover, the concept that guaranteed results will come when you are consistent in doing the positive changes necessary to achieve your goal. Olson said the key is to not look back at the last 30 days, but from the first day of your fitness journey to where you are now.
“It isn’t success or failure – it’s a result. Depending on which action you take, you’re going to get a result,” he said. “You cannot move backward if you’re moving forward. It’s step by step.”
The current IF team of seven trainers and staff have overcome their own struggles – from addiction, personal injury and being overweight – and have achieved personal health and fitness goals while helping their clients do the same.
“We have a unique approach – it’s in our name, it’s who we are,” he said. “We are the only place that will guarantee results.”
Having started Individual Fitness back in 1999 with just $200 to start, the Minnesota native said the journey to today hasn’t be easy, but it has certainly been worth it. As a child, Olson said his favorite book was “The Little Engine That Could” and his drive continues with that same “I think I can” mentality today.
“I really built this one piece of equipment, one client and one employee at a time,” said Olson. “I’ve never been a gambler but I always bet on me. When I set my mind to something, I achieve it.”
Olson also acknowledges that without his older brother, John, by his side, none of this would be possible.
“I’m blessed to have my brother with me in this,” he said.
Owner and Trainer John Olson, who moved to New Hampshire in 2004 to join his brother at IF, has managed to lose 130 pounds during his fitness journey. However, John will admit, it took him a long time to realize that he was even capable of such a feat.
“I always hated to exercise. I always looked at is as punishment. I didn’t understand the whole process,” he said. “I used to eat my troubles away.”
John recalled when he first bought his first piece of exercise equipment, he mostly used it for a clothing rack. Once he got into his 20s and started working out, he leaned on younger brother, Jim, for knowledge, guidance and fitness education – and never looked back.
“What stops anybody is the fear. For all levels, you need to learn that you deserve it and believe in yourself,” said John.
“It’s never too early and it’s never too late,” added Olson, pointing out that IF has had clients as young as 8 and into their 80s have been helped by IF’s nutritional and fitness plans. “No one ever gets to where they’re going alone. Everybody has started somewhere. You’re not alone. No matter what, you just need to move forward.”
He added, “That’s what this business is – to inspire others to believe in themselves no matter what their challenges are. You really are your only limit.”
The Manchester location of Individual Fitness is slated to open in August.
For more information about how you can become an IF client, call 224-8096 or visit www.individualfitnessllc.com. Be sure to check them out on Facebook for recipes, live videos from client workouts and more!
Contact:
Jim Olson, Owner
jim@individualfitnessllc.com, (603) 224-8096