The Greater Manchester Chamber (GMC) is excited to introduce Business Unboxed - a new workshop series designed to build on the momentum of the annual ACCESS Economic Growth Conference and deliver deeper, more hands-on learning experiences for our members.

You wanted more on AI from the conference, so here it is!

Business Unboxed: Riding the Wave of AI is a high-impact, half-day experience focused on how artificial intelligence is actively reshaping the way we work, communicate, and make decisions. This program is designed to move beyond theory and give you practical tools you can apply immediately in your role and organization.

This program meets the requirements of continuing professional education (CPE). This program has also been approved for SHRM and HRCI recertification credits, supporting your ongoing professional development.
 
The morning will feature a keynote from national expert Elizabeth Edwards, followed by a panel discussion with local leaders and two interactive workshop sessions where you’ll put what you’ve learned into action.

[PROGRAM AGENDA]
 
8:15 - 8:30 a.m. 
Arrival & Registration

8:30 a.m. 
Keynote: Riding the Wave of AI
The New Ground Rules for Communication, Trust, and AI-Influenced Roles in the Workforce with Elizabeth Edwards.
 
9:20 a.m.
Panel Discussion:  How Will You Ride the Wave?
Panelists TBD; Moderated by Elizabeth Edwards

10:10 a.m.  Break 

10:20 a.m.
Workshop Module 1: What Is AI Saying About Your Business?
Explore how AI currently represents your business - and learn how to shape, refine, and improve those outputs to better reflect your brand value.

11:10 a.m.
Workshop Module 2: Build Better Prompts for Real Business Work
Learn how to move beyond basic prompts and generate stronger, more useful outputs for marketing, communication, and strategy through better structure and context. 

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Keynote Description
How we pose questions, develop strategies and use and share messaging and information has shifted at record pace and is literally changing each day. AI is reshaping how people receive, interpret, and trust information before you even get to them. Everything about information sharing and communication is being renegotiated - how you reach your audiences whose sense of reality is increasingly shaped by AI before they ever see your message. So many professional sectors are now grappling with this question of not if – but how should I use AI to be more effective in my role, where are the boundaries and what can I do to ride this wave?

About Elizabeth Edwards
Behavioral communication science and 25 years of applied research meet the questions challenging many professionals in the public and private sectors the most today: How do you build and protect trust when the information environment itself is unreliable? How do you use AI's power without surrendering your credibility? And what does it mean to be a communicator in the age of AI-mediated sensemaking? You'll leave with a new framework for your role, practical tools for the work ahead, and a clear sense of the ethical standards your profession — and your future community — will hold you to.