Radio Advertising 101-Breaking It Down To The Basics

1)How does it work: Frequency vs Recency

2)Targeting your market: Demographics & Geographics

3)Schedules that work: From low-budget, long term branding to short term high frequency event/sales-what you need to know

4)Musical Images:improving recall with a jingle

5)The message: it's all about the message!

 

Lunch will be provided by Ignite Bar & Grille