Feature Presentation

Measuring Your Success Online

Having an effective online presence for your company is critical to your success. Investing in online marketing can significantly influence growth.  How much should you spend in this venture?  How do you measure success?  What is the return on investment?  Many will tell you there is no way to measure this.  They are wrong.

Attendees can expect to learn:

·         How to use Google Analytics to understand your traffic flow

·         How to utilize Google AdWords to drive qualified traffic to your website

·         How to build a keyword targeted AdWords campaign

·         How to calculate the value of a click/fan

·         How to calculate your sales potential online

·         How to determine what your online advertising budget should be

·         How to use Facebook insights to understand customer demographics

·         How to build Facebook advertising campaign to target customers

·         How to utilize URL tracking