In this practical, insider-led workshop, Carol Robidoux, from Ink Link News, will demystify how local businesses and nonprofits can successfully share their stories, promote events, and reach the right audiences through local media. Participants will learn what makes a story newsworthy, how to pitch effectively, how to maximize event coverage, and how advertising works to reach Ink Link’s highly engaged, connected readership. The session will also explore how community support of local media strengthens visibility, storytelling, and long-term impact for the entire region.